Influencer Marketing

Generation Z, born between the mid-to-late 1990s and early 2010s, is a digitally native cohort that values authenticity, creativity, and personalization in their interactions with brands. As trendsetters and early adopters, this demographic wields significant influence over the latest cultural and consumer trends. At Marketing Kites, we recognize the power of micro-influencers in shaping these […]

In today’s digital landscape, the power of influence is shifting from traditional celebrities to a new breed of influencers: micro-influencers. These digital natives, with their engaged and niche followings, are transforming how brands connect with audiences. At Marketing Kites, we are at the forefront of this shift, leveraging the unique strengths of micro-influencers to redefine