Shaping the Future: How Marketing Kites’ Micro-Influencer Marketing Strategies Drive Trends Among Gen Z
Generation Z, born between the mid-to-late 1990s and early 2010s, is a digitally native cohort that values authenticity, creativity, and personalization in their interactions with brands. As trendsetters and early adopters, this demographic wields significant influence over the latest cultural and consumer trends. At Marketing Kites, we recognize the power of micro-influencers in shaping these […]